A trademark holder/agent registered at TMCH can enjoy the following benefits:
●Before a new gTLD becomes available to the public, he or she can enjoy priority registration of domain names matching the corresponding trademark records in TMCH at least 30 days earlier.
●Within 90 days into the Sunrise Period, he or she will be notified if a third party registers a new gTLD domain name that matches the protected trademark records.
●In case of domain name disputes, his or her TMCH records will be a powerful evidence that significantly increases the chance of winning the lawsuit.